Chief Marketing Officer
For over 25 years, Cathy Westhouse has led Wisdom Adhesives Worldwide’s integrated marketing communication programs and implemented numerous marketing strategies to better connect Wisdom and their distributors and direct customers. In 2012, Cathy spearheaded the company’s rebranding process, as Wisdom Adhesives transitioned to Wisdom Adhesives Worldwide to better reflect the company’s commitment to its global customer base. Cathy is responsible for developing overall marketing strategies and initiatives, as well as delivering a company-wide strategic vision to increase Wisdom’s global presence. She oversees the management and direction of all marketing, communication, and branding needs. Cathy aids executive members in building customer relationships and telling the Wisdom story.
Cathy holds a BA in History from Drake University.